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Greenrock  Research

Greenrock Research

Authentic Counsel, LLC has a strategic alliance and working relationship with Greenrock Research, based in Chicago. Greenrock is an independent brain trust for RIAs and Wealth Managers providing specialized research and customized investment solutions that serve our clients’ needs. Greenrock's role is one of Chief Investment Officer to our firm. We are excited to have the expertise of the entire team at Greenrock on our side as we navigate the ever changing global investment landscape.


Kevin founded Greenrock Research to provide customized investment research to RIAs and Wealth Managers. He manages the growth of the company while laser focused on developing innovative investment solutions.

Kevin has spent his career in investment management and pension consulting. He created and grew the pension consulting group at Paine Webber into one of the premier consulting firms for middle market funds in the country. Kevin then co-founded McBryan, Malone and Russell, an investment management firm specializing in options strategies. He managed portfolios there and at Alliance Capital Management before creating Greenrock in 1996.

Kevin Malone is the founder and president of Greenrock Research. He has served in leadership roles on several nonprofit boards including the Loras College Board of Regents, CURE (Citizens United for Research in Epilepsy), and The Epilepsy Foundation. Not one to stand on the sidelines outside of work, he’s an avid cyclist and zealous cook.


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